This year’s NFDA Driving Digital conference will be held in London on 12 May.
The event, in association with JudgeService will address digital acceleration, focusing on the successes retailers have made of their online channels during the pandemic and how this shift has changed the car retailing landscape.
Speakers include Eddie Hawthorne, Chief Executive and Group Managing Director of Arnold Clark, who will talk about the group’s digital journey and shed light on its future retailing plans.
Kim Costello, Chief Marketing Officer of Pendragon, will discuss how dealers can address the economic and social tailwinds facing the sector and also provide some insight into used car best trends in the US from her time at AutoNation.
Auto Trader’s Chief Operations Officer Catherine Faiers will present a special Consumer Insights and Market Overview session, while Ian Plummer, Commercial Director will reveal how consumers are behaving in their search for new and used electric vehicles.
Grant Thornton’s automotive industry analyst Owen Edwards will look at how the challenges facing the UK economy will affect the automotive sector.
While Neil Addley, Managing Director of JudgeService will share how the simple philosophy of treating car buyers well has a quantifiable impact on customer satisfaction.
“Ten years after launching Driving Digital we are delighted to celebrate with a packed agenda presented by some of the biggest names in the car retailing sector,” said Sue Robinson, NFDA, Chief Executive.
“This year’s event will focus on digital acceleration, looking at the impact of the rapid adoption of online sales by retailers and buyers and to hear first-hand how some of the leading businesses in our sector are driving efficiencies while also going electric and green,” she said.
Neil Addley, Managing Director of JudgeService, added: “It has been a tumultuous period of change for the car retailing sector, so we’re looking forward to discussing the latest trends and sharing best practices and look forward to welcoming colleagues from across the sector.”