Morgan Motor Company has appointed Steve Morris as executive chairman and Massimo Fumarola as CEO.
Fumarola is joining from Automobili Lamborghini S.p.A., where he was chief project management officer and a member of the management board. He will be responsible for the operational running of the company.
Morris, current CEO and chairman of Morgan Motor Company, said: “This is an extremely important appointment for the Morgan Motor Company.
“Massimo joins Morgan at a time when it is perfectly primed and positioned for future growth and further success.
“Therefore, it’s crucial that we have found someone of Massimo’s calibre, passion, and experience to work alongside me to help further cement the company’s recognition as one of the world’s most iconic sports car brands.”
“On a personal note, I feel incredibly proud to be entering my 40th year at the company as Executive chairman.”
Fumarola said: “Morgan Motor Company has a unique reputation for its rich heritage, distinctive styling, and superlative craftsmanship. As a sports car enthusiast, it’s an enormous honour to join such an iconic brand as CEO and work together with Steve to help amplify everything the company stands for.
Morgan recently revealed the Super 3, an all-new take on its 113-year legacy of three-wheeled vehicles, which is now on sale.
The new model is the company’s first new design since the launch of the Aero 8 in 2000.