Lookers has today launched its first major multi-channel brand marketing campaign in more than five years.
Launching the campaign, Duncan McPhee, Lookers’ Chief Operating Officer, said: “Fresh, confident and impactful, our authentic new brand campaign reflects our priority commitment to all our customers across the UK and Ireland. It also helps to cement our pledge to deliver unrivalled choice and the best value, service and delivery options that complements a new, modern and sustainable way of living.”
Rolling out across the UK and Ireland from May 16 across TV, radio, online, social media and outdoor – and including new signage at several dealerships nationwide – the integrated campaign reflects Lookers’ commitment to its staff, growth, innovation and confidence in the future.
Driving new, sustainable growth is a key priority for Lookers, it said, and is part of a strategy to increase its nationwide footprint, invest in its staff, nurture and grow its partnerships with car manufacturers and to expand the provision and range of electric vehicles, servicing and charging facilities in all areas.
Lookers said it is committed to growing its talent pool to confidently meet changing consumer demand requirements. The group recently launched ‘Jump Start’, a programme designed for individuals keen to carve out a career in sales within the UK motor industry, and it is currently training 200 new apprentice technicians nationwide, a programme that Lookers has been active in throughout the pandemic.