CUPRA and Volkswagen Financial Services UK (VWFS) has launched a pilot subscription service for the arrival of the electric CUPRA Born in the UK.
The new service, which is a partnership between CUPRA, Volkswagen Financial Services UK and Wagonex, launched in April and initially enables customers to take cars on a three-month subscription.
The subscription package includes the cost of the vehicle, insurance, roadside assistance, 24/7 Driverline support as well as any maintenance. After three months, all customers have to do is hand the vehicle back.
Research by Volkswagen Financial Services UK (VWFS) has found that 61% of people aged 18 to 34 are interested in accessing a car via subscription, similar to services such as Netflix, where you can cancel anytime.
With younger people more commonly consuming music, TV and even food at the click of a button, the millennial consumer is evidently keen to embrace the subscription model in other areas of their lives.
Richard Harrison, Managing Director at CUPRA UK, said: “The much-awaited CUPRA Born is a real game-changer for the brand and so is perfect for customers looking for emotional design, electrification and performance, on-demand. This new subscription service reflects the shift in which an increasing number of our customers want to own and interact with our cars to meet their changing lifestyles – and there’s no better car to launch with than the award-winning CUPRA Born.”
John Lewis, Head of Product Strategy & Development at Volkswagen Financial Services UK, said: “We’re hugely excited to mark the launch of the CUPRA Born in the UK with a new subscription service. The way that people are using cars is fast evolving and we need to make sure that, as our customers continue to engage more with digital technology, we make their online journey as simple and as convenient as possible. Our partnership with Wagonex underlines our commitment to putting the customer at the heart of everything we do.”