Car supermarket Available Car has adopted warranty and GAP products from the RAC to appeal to online used car buyers.
Previously, the company, which operates across four sites in the Midlands and retails over 20,000 vehicles annually, offered white-labelled products to its customers.
Michael Bell, CEO at Available Car, said: “Our geographical sales footprint continues to grow as part of a trend that has been underway for some time and an increasing number of buyers from across the country complete their purchase online.
“The Available Car brand is a strong one, especially in the Midlands, but the trust attached to the RAC is obviously much more instantly recognisable for people who are buying online, hence this new change.
“Our belief is that we will enjoy much higher warranty and GAP sales both onsite and online from offering RAC branded products. In an increasingly digital used car sector, brand is ever more important. The presence of the name lends a high level of credibility to our overall proposition.”
Sean Kent, Director of Automotive Europe, Assurant, added: “Assurant has been working with Available Car since 2015 and we have forged a very successful partnership. This new development, we believe, makes a lot of sense given the increasing amount of online business they are transacting.
“Increasingly, we are finding that the 1,200-plus members of the RAC Dealer Network are making use of the RAC brand in their online marketing and overall proposition as the amount of business they transact digitally grows, especially following the pandemic.”