Story and photos by Jonathan Sharp
After our first day or so in Turin (see Scaglietti in Turin) and the visit to the Scaglietti exhibition, the next day went well, in fact I would say very well. As previously planned, Signor Hardouin from the Fiat Chrysler Automobiles Press office arrived bang on time to pick us up from the Hotel Lingotto, paying our respects to the fascinating Siata Amica as we went out the door.
The first stop of the day was about ten minutes away and located on Corso Dante. Centro Storico is normally only open to the public on a Sunday, but this is Thursday morning so Signor Hardouin swipes his staff card to gain us a private viewing. The Centro Storico museum is located on the site of the original Fiat factory though the museum building is now surrounded by upmarket apartments. We are joined by Massimo Castagnola, the company’s historian, who is to be our guide this morning. https://www.fcagroup.com/en-US/group/regions/emea/Pages/centro_storico.aspx
The vehicles and other items on display tell the story of the company from the 1899 3.5 hp right up to the Dino Coupe. In addition to the cars, the Museum also displays Fiat-built goods such as a washing machine and fridge, a railway engine, various aero engines, and even a Fiat G91 jet fighter located up on the second floor. That floor also contains a large selection of the advertising posters and photographs. Talking of the posters, all the posters on display were originals except the oldest one, seen below which is a reproduction, they have the original but it is in their safe. We have inserted photos of the posters seen at the Centro Storica in the appropriate places between images of the cars.
As you can imagine we spent several hours enjoying the exhibits and Massimo’s expert knowledge, but soon it became time to leave and this being Italy, Signor Hardouin decided that we needed to eat lunch before travelling to our next destination, so it was back to the Jeep and off to eat…
Next: From 1945 to the 1970s